Vision and values

Valuable people, valuing relationships, creating valuable results.

This vision is not a triangle, it is not a formula where one statement only exists in the order in which It is placed in the sentence. These statements are inter connected, building on each other like the helix of DNA. Each phrase key to a fully formed process, philosophy, vision; each supporting the other. Each at different times and in different situations becoming a focal point, but never the only point, never compromising one for another.

Who are we valuing?

First of all we are valuing our team, the staff members who work at Alley Kat Signs and Marketing.We strive to provide a positive work environment where team members are appreciated for their contribution by management and respected by their peers.
We also value their families and understand allowances must be made for family situations…
time off for appointments, school functions, weddings etc.
We offer competitive compensation including wages, benefit package, flexible hours, and profit sharing.

Secondly, we value our clients. We value them because without them we have no business and no business means we don’t need our team! It’s all intertwined.


Relationships with our team and family and show it by:
Buying coffee, snacks, bbq’s, flexible schedules, vacations, competitive compensation, benefits, listening, having fun, genuine relationships in their personal lives.

We Value Relationships with our Customers

We understand that there are many options available to our clients. Other companies provide the products and services which we do, so we are thankful and appreciative for their patronage. We also understand that the better the relationship the more loyal the customer. These relationships must become proactive, not responsive.

We Value Relationships with Suppliers

Good supplier relationships are rewarded with better service, pricing, terms and shipping. We have excellent relationships with Grimco, ND Graphics, WRI and All Graphics Supplies. We also deal with numerous specialty suppliers. Our preference is to deal with established vendors, choosing value over price alone.

We Value Relationships with our Strategic Partners

We have our own design team, but other designers, contractors, marketing companies choose us to produce and install their projects as well.

We value relationships with our community

Local:- The David Foster Foundation, Burnside Gorge Community Centre, Bike to work week, Cridge Centre for the Family, Wiseways Preschool, Queen Alexandra Hospital, Lighthouse Church, Ride for Dad, Pac Rim Lacrosse, Telus Ambassadors, The Land Conservancy, Santa’s Anonymous, UIC ROV Project, Ukrainian Cultural Centre,

Local Christian ministries:-Auxano, Camp Imadene, Superkids, Lambrick Park Church, Youth for Christ, Young Life,

International Organizations:- World Vision, Compassion International, Grand Canyon University Lacrosse Team

We Value our products

We value our products because they represent who we are after we are out of the picture and unable to speak for ourselves, our company. As our ongoing silent salesmen, they should bring us more business.

We value our products because they generate revenue, income and profits. Which in turn allow us to create new relationships through growth, of our team, of our client base and possibly of our suppliers. Will the value of our product enhance or diminish our reputation?

How do we measure the “Value” of our products?

Does our product do what we represent it will do?
It doesn’t have to do it forever, some products are short term, some are long term. Both have value but not the same cost. Sometimes we have to set the expectation of value. Sometimes perceived value is unrealistic. Sometimes it is too high or too low. This is why we often present good, better, best options. This allows the client to choose the best value proposition for themselves at this point in time.

Will the quality of the end product enhance or diminish our standing in the eyes of our customer?

We value Customer Service

Our goal is to deliver an estimate within 24 hours of  receiving accurate descriptions and measurements of your sign needs.
We strive to follow up with all prospective clients,  being attentive, persistent and professional.
Everyone faces problems from time to time. At Alley Kat Signs; should this happen, you will find our problem solving efforts second to none!